Campaign Theme Documentation

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Base – Improving site speed

Improving your online store’s speed score is essential for better user experience and potentially higher search engine rankings. Here’s a summarized action plan to help improve your online store speed score based on the detailed information you provided:

1. Prioritize Essential Apps:

  • Audit Your Apps: Review all apps installed on your store. Uninstall any apps that aren’t essential to your business.
  • Optimize App Loading: Collaborate with app developers to ensure apps are loaded efficiently.

2. Optimize Media:

  • Reevaluate Video and GIFs: Ensure all video content is essential. If possible, replace GIFs with videos as they are usually more optimized.
  • Host Videos Efficiently: Avoid platforms like Vimeo if they slow down your site. Consider other platforms or self-hosting optimized video files.

3. Refine Content and Page Length:

  • Succinct Content: Ensure your content is concise and to the point. Remove any unnecessary text, images, or other elements.
  • Optimize Product Listings: For pages with multiple products, consider showing fewer products or using a lazy load mechanism.
  • Minimize Slideshows: Reduce the use of multi-slide carousels or slideshows. These often load multiple large images which can slow down a page.

4. Theme Improvements and Features:

  • Leverage Lazy Loading: Ensure all media (images, background visuals, videos) are lazy-loaded. This means they only load when they are about to be viewed, saving initial loading time.
  • Opt for Pop-over Carts: These eliminate unnecessary page transitions and load times.
  • Utilize Animations Wisely: While animations enhance user experience, they can also slow down a site if overused or not optimized.

5. Test and Measure:

  • Use Performance Tools: Regularly test your website speed using tools like Google Pagespeed Insights, GTMetrix, and Pingdom. This will give insights into what’s slowing your site down.
  • Monitor Mobile Performance: Given the significant volume of mobile shoppers, ensure your site is optimized for mobile speeds.

6. Stay Updated:

  • Theme Updates: Keep your theme updated. Theme developers often release updates that include performance improvements.
  • Educate Yourself: Stay informed about best practices for website performance. The web is evolving, and techniques that are standard today might be obsolete tomorrow.

Lastly, remember that while speed is essential, user experience and the quality of content are equally critical. A fast-loading site that doesn’t meet user needs or expectations will not succeed in the long run. Balance is the key.

How can we help?