If you’re a supplier, wholesaler, or manufacturer, Shopify is the perfect ecommerce platform to help your B2B brand thrive. With its abundance of resources, apps, and tools, Shopify is uniquely equipped to handle the B2B business model.

In 2022, 65% of B2B brands switched to 100% online sales. This trend shows no sign of slowing down, making 2023 the perfect time to set up your B2B online store on Shopify and boost your sales.

Recent research shows that 86% of B2B buyers prefer using self-service tools over contacting sales representatives. By setting up your B2B store on Shopify, you can meet this preference and offer a seamless customer experience.

However, with so many B2B brands on Shopify, it’s essential to stand out from the competition. You can gain an edge by enhancing your storefront with powerful tools that reduce customer effort, increase order sizes, and simplify repeat purchases.

One way to streamline the purchasing process is by activating a request quote form on product pages. This feature enables new retailers to ask questions about pricing, fulfillment, and more. By offering a warm welcome and reducing customer effort, you can foster strong relationships with new customers.

Another way to increase order sizes is by enabling quantity control. Letting customers increase quantities beyond the product form can lead to higher average order values. Quick add and quick shop features make it easy for customers to add products to the cart without leaving the page, while a robust cart page is essential for fine-tuning selections and maximizing value.

Finally, you can simplify repeat purchases by enabling an add-to-cart button on order pages. Customers can skip product pages altogether and go straight to the cart page and checkout with ease.

As a B2B brand on Shopify, you have the tools you need to succeed. By implementing these features, you can reduce customer effort, increase order sizes, and simplify repeat purchases to stand out from the competition and grow your business in 2023.